At the beginning of every Broncos season, the creative departments huddle together to create a new season look. We create a toolbox full of assets like textures, typefaces, and vector accents that stay in line with the company’s overarching brand guidelines. This season, we have a young team with a new head coach and a new quarterback, so we wanted the season look to be clean and fresh. Like a clean slate, the graphics lean heavy into white backgrounds and white uniforms with a pop of orange and navy. Cropping the Broncos logo in unique shapes was also a key focus to bring brand recognition into all designs.