Like the adversity of a young girl, a successful brand campaign must be strong and remain true to its identity.
2023 | PRINT | BRANDING | LOGO DESIGN | DIGITAL
The Denver Broncos celebrated International Day of the Girl by hosting an event for young women at Empower Field at Mile High. With young women ages 12-18 as our target audience, I wanted this brand extension to look contemporary, young, strong and whimsical. The first step in this project was to create a logo and brand guidelines that supported the theme of the event. Once the brand was established, I designed a variety of print and digital assets that were used throughout the event.
PHOTOSHOP | ILLUSTRATOR | INDESIGN
Easel signs were located throughout the event to provide direction and information.
Inspirational "post-it notes" were scattered throughout the event to provide encouraging words to attendees.
This empowerment throne provided a fun photo experience for attendees to enjoy.
